On paper, maybe it sounds reckless to leave a secure job where only months before I had just received a promotion to Manager of Innovation & Strategy - tasked with growing the consulting firm, Trig. I was definitely in a good position in a great company, there’s no doubt - but there was something missing. Truthfully, the nature of being a consultant can be a challenge when the projects aren’t always exciting or rarely align with your interests.
The decision to leave Module was calculated and what I’ve boiled down to three reasons - (1) the team, (2) the product, and (3) to scratch my own itch for entrepreneurship. I’m not writing this to chalk up my decision as some risky leap of faith and to pat myself on the back. I’m writing this to give perspective into what I see in Module and why the decision was far from reckless.
Brian and I met early in college – brought together by our mutual belief that design can and should be used for good. Truthfully, I’ve always been impressed with Brian – from his work ethic, to his accolades, but most of all I’d have to say his humility. Brian and I always dreamed of someday doing something big, something that mattered, but something that would pique both of our interests. At the time and throughout college, we each had ideas for projects but none that really aligned with both of our core interests and competencies.
Fast forward a few years. I’ve built out experience working for Trig, an innovation management firm, seeing the ins outs of what it takes to get a product off the ground while Brian has continued to expand his understanding of architecture in context of the real world.
And then there’s Hallie. To be honest, I’ve only known her for 6 months but to say she jumped in head-first is an understatement. Typically, when you bring on a new founder or teammate there’s always a bit of hesitancy. Are they going to feel invested? Are they going to have the same drive? Are they willing to sacrifice? Let’s just say she set a very high bar for our next hire – from day 1 she has been committed to the Module philosophy and team, and that’s hard to come by.
We’re in an age (and have been for a while) where people expect flexibility and customization in their products, services, and even how they pay for them. That hasn’t really reached the housing industry – short of targeted marketing campaigns or high-end custom homes that cost a fortune – the experience just isn’t there. Contrast that with the largest number of homeowners to enter the housing market since the baby boomers are millennials. There's a whole generation looking for alternatives (there’s a reason we’re seeing a rise in tiny homes, micro apartments, co-living) yet also being told they can’t own homes. Module is right there, right in the thick of it to design a better product and a better experience. Yes, our first product is a house that starts small but grows when you need it to – but that’s only the beginning. I’m excited to be behind a product that is very timely and solves a real need.
3. Scratching an Itch
The last reason is selfish – I have no shame in admitting that. Ever since enrolling in the College of Design at N.C. State and being exposed to the world of startups, I’ve had an entrepreneurial itch. There’s something about the uncharted waters, the constant challenge, and the opportunity to prove one’s self that appeals to me. I’m excited for the chance to apply my product development skills to an industry that is ripe for innovation and to design for customers that are looking for housing alternatives.